Connect your store to every ad platform, once
One snippet and one server integration feed Meta (Facebook, Instagram, WhatsApp), TikTok, Google Analytics 4, Snapchat and Pinterest, each in its own format, each counting your orders once.
- Browser SDK
- Server API
- WooCommerce
- Shopify (beta)
Trakero
- Meta CAPI
- GA4
- TikTok
- Snapchat
Where events come from
- WooCommerceThe Trakero WooCommerce plugin sends each order from your server to Meta, TikTok, Snapchat, Pinterest and GA4, once, with the shopper's ad click attached. Built for cash on delivery.Available
- ShopifyThe Trakero Shopify app sends each order from Shopify's order webhooks and tracks checkout with a Web Pixel, including Shop Pay and cash on delivery. Beta until the Shopify App Store listing.Beta
- Any website or custom storeAdd server-side conversion tracking to any website: a 4.5 KB first-party browser SDK plus a plain HTTP events API for your backend. Works with Next.js, Laravel, Django, .NET and headless storefronts.Available
- Next.js and Node.jsSend purchases, refunds and cancellations from Next.js route handlers, server actions, Express or serverless with the Trakero Node SDK: typed, dependency-free, with the shopper's ad click attached automatically.Available
- Google Tag ManagerIf your site already pushes GA4 ecommerce events to the dataLayer, Trakero reads them and sends view item, add to cart, checkout and purchase server-side to Meta, TikTok, GA4 and more, with no extra tags per event.Available
- PHP and LaravelSend orders to Meta, TikTok, GA4, Snapchat and Pinterest from PHP 7.4+, Laravel or Symfony with the Trakero PHP SDK: one method per order event, browser attribution from cookies, retries built in.Available
- WhatsApp, Messenger and Instagram ordersRecord orders you take in chat and Trakero sends them to Meta as business messaging conversions (credited to click-to-WhatsApp and Messenger ads) or chat conversions matched by phone.Available
Where events go
- Meta Conversions API (Facebook and Instagram)Send purchases, carts and leads to Meta's Conversions API from your server with Trakero. Deduplicates with the Meta Pixel by event_id, hashes customer data, and sends WhatsApp and Messenger orders as business messaging.Available
- TikTok Events APISend purchases and carts to the TikTok Events API from your server with Trakero. ttclid and _ttp matching, E.164 phone hashing, and deduplication with the TikTok Pixel.Available
- Google AdsTrakero sends purchases and leads to Google Ads through Google's Data Manager API, with the gclid, gbraid or wbraid from the ad click and hashed email, phone and address, so Smart Bidding sees the sales that ad blockers and Safari hide.Available
- Google Analytics 4Send every purchase to Google Analytics 4 from your server with Trakero: transaction_id deduplication, session stitching with the _ga cookies, and validation before sending.Available
- Snapchat Conversions APISend purchases and carts to Snapchat's Conversions API v3 with Trakero: ScCid and _scid matching, hashed email and phone, and deduplication with the Snap Pixel.Available
- Pinterest Conversions APISend checkouts and carts to the Pinterest Conversions API with Trakero: _epik click id, hashed identifiers, pre-tax totals and deduplication with the Pinterest Tag.Available
- LinkedIn Conversions APISend purchases, leads and sign-ups to LinkedIn's Conversions API with Trakero: li_fat_id click id, hashed email and IP matching, one conversion rule per action, deduplication with the Insight Tag.Available
- X (Twitter) Conversion APISend purchases and leads to X's Conversion API with Trakero: twclid click id, hashed email and phone, IP with user agent, and conversion_id deduplication with the X Pixel.Available
- Microsoft ClarityLoad Microsoft Clarity through Trakero's browser tags: free heatmaps and session recordings, consent passed automatically, and your key events marked in Clarity.Available
Built in
- Ad spend, ROAS and profitTrakero joins your ad spend (Meta synced automatically, others by CSV) with your own deduplicated orders: ROAS, cost per order, CTR, CPC, conversion funnel, estimated profit and what each ad platform claims versus reality.Available
- Pixel manager (browser tags)Load the Meta Pixel (Facebook and Instagram), TikTok Pixel, Pinterest Tag, Snap Pixel, LinkedIn Insight Tag, X Pixel and Microsoft Clarity from Trakero's snippet, each with the same event id as the server copy.Available
- First-party tracking domainServe the Trakero SDK and receive events on track.yourstore.com: first-party cookies, fewer blocked requests, one CNAME record.Available
- Cookie keeper (Safari ITP)Safari deletes cookies written by scripts after 7 days, taking the Facebook click and your visitor id with them. Trakero's cookie keeper has your own web server re-issue them for 400 days.Available
- Bot filteringTrakero recognises crawlers, link previews, monitoring tools and headless browsers, keeps their events visible in the debugger, and never sends them to Meta, TikTok or GA4 or counts them in analytics.Available
- Fake-order protectionTrakero can hold every purchase for 1 to 48 hours. If you cancel the order in that time, Meta, TikTok, GA4 and the rest never hear about it, so your ads optimise for buyers who actually pay.Available
- DeduplicationTrakero identifies each purchase by its order id, merges browser and server copies into one event, drops retried duplicates, and sends every platform one event id.Available
WooCommerceShopifyWordPress
track.yourstore.comTrakeroMetaGoogle AnalyticsGoogle AdsTikTok
Your store → your domain → Meta, Google, TikTok
Start counting every order today
Create a free account, connect your store and watch a test order arrive in Meta Events Manager.
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