LinkedIn Conversions API
B2B buyers research at work and buy later. Send the conversion from your server with the LinkedIn click id and hashed work email, and LinkedIn can credit the campaign that started it.
- Browser SDK
- Your server
- WooCommerce
What you get
Your conversion rules
Each event goes to the Conversions API conversion you choose in Campaign Manager (purchase, lead, sign-up, cart, checkout), within LinkedIn's 90-day window.
Every identifier LinkedIn accepts
Hashed email, the li_fat_id first-party click id, and the shopper's IP address.
Counted once
The Insight Tag (loaded under Browser tags) and the server send the same event id, so LinkedIn keeps one.
Non-expiring token
Campaign Manager generates a Conversions API token that does not expire; no developer app is needed.
Where browser-only tracking loses the sale
Pick a situation your shoppers are in and watch one order take both paths.
Today's deliveries
Purchase #1043
Chrome, ad blocker on · Meta CAPI · 0.4 s
The ad blocker stops the browser Pixel on its way to facebook.com. The same purchase leaves your server, reaches Meta through the Conversions API and is counted.
Sample deliveries. Pick a row to watch its route.
Shopper, Sent to, Took
Set up in minutes
- Campaign Manager → Measurement → Conversion tracking: create a conversion with the Conversions API data source and associate it with your campaigns.
- Generate the Conversions API access token for the ad account.
- Add the LinkedIn destination in Trakero with the conversion ids.
Platform rules from LinkedIn: Conversions API.
track.yourstore.comTrakeroYour store → your domain → Meta, Google, TikTok
Questions
Why is my conversion not in reports?
LinkedIn only attributes conversions to campaigns associated with that conversion rule; check the association in Campaign Manager.
Start counting every order today
Create a free account, connect your store and watch a test order arrive in Meta Events Manager.
Free plan · No card needed · Set up in one afternoon