Trakero
Start free

Any website or custom store

A small browser SDK captures what only the browser knows. Your backend sends the order it knows for sure. Both use the same order id, so each purchase counts once everywhere.

Start freeIntegration: availableIntegrations
  • Your site
  • Browser SDK
Trakero
  • Meta CAPI
  • TikTok
  • GA4

What you get

  • 4.5 KB, first-party

    The SDK loads asynchronously from your own tracking subdomain, stores ids in first-party cookies, batches events and resends anything that failed on the next page.

  • Plain HTTP API

    POST /v1/events with a secret key from any language. One event or up to 50 per request, per-event errors, idempotency keys.

  • Order id identity

    Purchases are keyed by order id, so a thank-you page, a server call and a retry are one purchase.

  • Every ad platform from one call

    One event fans out to Meta, TikTok, Snapchat, Pinterest and GA4, each in its own format and hashing rules.

Where browser-only tracking loses the sale

Pick a situation your shoppers are in and watch one order take both paths.

Today's deliveries

Purchase #1043

Chrome, ad blocker on · Meta CAPI · 0.4 s

The ad blocker stops the browser Pixel on its way to facebook.com. The same purchase leaves your server, reaches Meta through the Conversions API and is counted.

Sample deliveries. Pick a row to watch its route.

Shopper, Sent to, Took

Set up in minutes

  1. Paste the snippet on every page (your key is filled in on the Developers page).
  2. Call purchase on the thank-you page, and send the same order from your server with a secret key.
  3. Connect destinations and use Send test event to follow one event to each platform.
track.yourstore.comTrakero

Your store → your domain → Meta, Google, TikTok

Questions

Does it work with single-page apps?

Yes. Call trakero('page') on route changes; everything else is the same. For bundlers there is an ESM build: import { createTrakero } from "@trakero/browser".

Can I send only server events?

Yes. Server events work on their own. Add the SDK when you want page views, ad click capture and browser ids for better matching.

Start counting every order today

Create a free account, connect your store and watch a test order arrive in Meta Events Manager.

Start freeRun the free scan

Free plan · No card needed · Set up in one afternoon