Install guide

Add Trakero to any site in an afternoon

WordPress and WooCommerce, Shopify, any website, Google Tag Manager or straight from your server. Pick your platform and follow the steps.

app.trakero.com/developers

Simulation of the real screens, step by step.

Events for every kind of business

Use the canonical name once; Trakero sends each platform its own. Browser and server copies with the same event_id are counted once.

The WooCommerce plugin and Shopify app send these for you.

Event · Call	When	Meta	GA4	TikTok
view_content`trakero('viewItem', { item_id: 'SKU-1', price: 1250 }, 'BDT')`	A product page opens	ViewContent	view_item	ViewContent
add_to_cart`trakero('addToCart', [{ item_id: 'SKU-1', price: 1250, quantity: 1 }], 'BDT')`	Added to cart	AddToCart	add_to_cart	AddToCart
begin_checkout`trakero('beginCheckout', { value: 1250, currency: 'BDT' })`	Checkout starts	InitiateCheckout	begin_checkout	InitiateCheckout
purchase`trakero('purchase', { order_id: '1042', value: 2450, currency: 'BDT' })`	Order (also from the server, same order_id)	Purchase	purchase	Purchase
refund`server: refund`	Money returned	—	refund	—

Send signups and paid plans from your server too, with the same event_id.

Event · Call	When	Meta	GA4	TikTok
sign_up`trakero('track', 'sign_up')`	Account created	CompleteRegistration	sign_up	CompleteRegistration
start_trial`trakero('track', 'start_trial')`	Trial started	StartTrial	start_trial	StartTrial
subscribe`trakero('track', 'subscribe', {}, { ecommerce: { value: 900, currency: 'BDT' } })`	Paid plan bought	Subscribe	subscribe	Subscribe
login`trakero('track', 'login')`	Signed in	—	login	—

Clinics, salons, coaching, agencies, real estate, admissions.

Event · Call	When	Meta	GA4	TikTok
lead`trakero('lead', { form: 'quote' })`	Form sent, quote asked	Lead	generate_lead	Lead
contact`trakero('track', 'contact')`	Call, WhatsApp or message	Contact	contact	Contact
schedule`trakero('track', 'schedule')`	Appointment booked	Schedule	schedule	schedule
submit_application`trakero('track', 'submit_application')`	Admission, loan or job application	SubmitApplication	submit_application	submit_application

Any name works; platforms receive it as a custom event.

Event · Call	When	Meta	GA4	TikTok
whatsapp_click`trakero('track', 'whatsapp_click')`	Any event of your own	whatsapp_click	whatsapp_click	whatsapp_click

Debugger
Your dashboard's Debugger shows every event, each copy that arrived, and every platform's answer.
Test event
Press Send test event under Destinations; it shows in Meta Events Manager → Test events within a minute.
Deduplication
In Events Manager, Purchase shows Browser and Server with deduplication on: one order_id, one purchase.
Match quality
The more email, phone, fbc and fbp an event carries, the higher its Event Match Quality. Trakero hashes and sends them all.