Trakero
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Ad spend, ROAS and profit

Ad platforms grade their own homework. Trakero counts your real orders once, subtracts refunds and refused COD parcels, and puts them next to what you spent.

Start freeFeature: availableIntegrations
  • Browser SDK
  • Your server
  • WooCommerce
Trakero
  • Analytics
  • Meta CAPI
  • TikTok

What you get

  • Net revenue, not claimed revenue

    Revenue from your own orders, minus refunds and cancellations, in your store's currency and time zone.

  • Spend from every platform

    Meta spend, impressions, clicks and reported purchases sync every 6 hours. Google, TikTok and others import by CSV or by hand.

  • Funnel

    Sessions → product views → cart → checkout → orders, with the share kept at each step.

  • Channels and campaigns

    Last-touch channel from the ad click id or UTM; campaigns line up when ads carry utm_campaign.

  • Platform claims vs reality

    Meta's reported purchases next to the orders your store actually recorded from Meta clicks.

  • Profit estimate

    Enter your gross margin; profit = net revenue × margin − ad spend.

Set up in minutes

  1. Open Analytics.
  2. Connect your Meta ad account with an ads_read token, or import spend by CSV.
  3. Set your gross margin to see profit.
track.yourstore.comTrakero

Your store → your domain → Meta, Google, TikTok

Questions

Why is Meta's purchase count higher?

Meta also counts view-through and cross-device conversions with its own windows; Trakero counts orders with a last click from Meta ads. Both are useful; a large gap is worth investigating.

Which attribution model is used?

Last touch: the last ad click or UTM captured before the order.

Start counting every order today

Create a free account, connect your store and watch a test order arrive in Meta Events Manager.

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Free plan · No card needed · Set up in one afternoon