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Meta Conversions API (Facebook and Instagram)

Facebook and Instagram ads are optimized from the same Meta dataset. Send it every order from your server, with the browser's click id and hashed customer details, and the Pixel copy is dropped as a duplicate.

Start freeDestination: availableIntegrations
  • Browser SDK
  • Your server
  • WooCommerce
Trakero
  • Meta CAPI

What you get

  • Pixel + CAPI, counted once

    The Pixel (loaded by Trakero or your own) and the server send the same event_id; Meta keeps one within 48 hours.

  • Better match quality

    Email, phone (country code, digits only), name, city and external id are normalized and SHA-256 hashed; fbc is rebuilt from the fbclid when the cookie is missing; IP and user agent are the shopper's.

  • Chat conversions

    WhatsApp, Messenger and Instagram orders go out as business messaging or chat conversions.

  • Explains every failure

    Invalid token, missing permission, unknown pixel or an old event: each is shown in plain words, and a bad token pauses sending so events wait instead of being lost.

Where browser-only tracking loses the sale

Pick a situation your shoppers are in and watch one order take both paths.

Today's deliveries

Purchase #1043

Chrome, ad blocker on · Meta CAPI · 0.4 s

The ad blocker stops the browser Pixel on its way to facebook.com. The same purchase leaves your server, reaches Meta through the Conversions API and is counted.

Sample deliveries. Pick a row to watch its route.

Shopper, Sent to, Took

Set up in minutes

  1. Events Manager → Data sources → your dataset: copy the Pixel ID.
  2. Settings → Conversions API → Generate access token.
  3. Add the Meta destination in Trakero and press Send test event; watch it arrive in Test events.

Platform rules from Meta: Conversions API, Meta: Deduplicate Pixel and server events.

track.yourstore.comTrakero

Your store → your domain → Meta, Google, TikTok

Questions

Do Instagram ads need something separate?

No. Instagram ads use the same Meta dataset (Pixel) and Conversions API as Facebook ads.

Which Graph API version do you use?

v26.0 by default; you can pin another version in the destination settings.

Start counting every order today

Create a free account, connect your store and watch a test order arrive in Meta Events Manager.

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