Trakero
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WhatsApp, Messenger and Instagram orders

In f-commerce, the sale happens in the inbox. Record the order in the dashboard in a few seconds and Meta learns which ads bring buyers who message and pay.

Start freeIntegration: availableIntegrations
  • WhatsApp
  • Browser SDK
Trakero
  • Meta CAPI
  • TikTok
  • GA4

What you get

  • Credited to click-to-message ads

    With the WhatsApp ctwa_clid and your WhatsApp Business Account id, or the Messenger page-scoped user id, the order is sent with action_source business_messaging, which Meta attributes to the ad the customer clicked.

  • Every other chat order still counts

    Without those ids the order is sent as a chat or phone_call conversion, matched by the customer's hashed phone number.

  • Made for the phone

    A mobile-first form: channel, phone (Bengali digits work), items, total, delivery charge and COD/bKash/Nagad.

  • In your reports

    Chat orders appear in Analytics as their own channel and count once per order id, even if you also create the order in your shop.

Where browser-only tracking loses the sale

Pick a situation your shoppers are in and watch one order take both paths.

Today's deliveries

Purchase #1043

Chrome, ad blocker on · Meta CAPI · 0.4 s

The ad blocker stops the browser Pixel on its way to facebook.com. The same purchase leaves your server, reaches Meta through the Conversions API and is counted.

Sample deliveries. Pick a row to watch its route.

Shopper, Sent to, Took

Set up in minutes

  1. Open Chat orders in the dashboard.
  2. Choose the channel, enter the customer's phone, items and total.
  3. If the chat came from a click-to-message ad, add Meta's ids under the advanced section.

Platform rules from Meta: Conversions API for Business Messaging.

track.yourstore.comTrakero

Your store → your domain → Meta, Google, TikTok

Questions

Where do I find ctwa_clid?

It is in the referral object of the first message when a customer taps a click-to-WhatsApp ad, delivered by the WhatsApp Business Platform (Cloud API) webhook. The WhatsApp Business app does not show it; orders from it are still sent as chat conversions matched by phone.

Is sending chat orders allowed?

Meta's Conversions API for Business Messaging accepts events for conversions that happen in the messaging thread. Trakero only sends a business messaging event when those ids are present.

Start counting every order today

Create a free account, connect your store and watch a test order arrive in Meta Events Manager.

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