Tracking that holds up, explained plainly
Each guide cites the platform documentation it relies on, with the date we last checked it.
Sourced
- Guides
- 7
- Sources
- Platform documentation
- Last checked
- 2026-10-26
Every claim about Meta or Google links to the page it comes from.
Read next
- Moving from Stape, PixelFly or server-side GTM without double countingA step-by-step switch to Trakero from another server-side tracking setup: what to check first, the order to switch each platform, and how to avoid counting purchases twice.6 min · 2026-10-24
- Facebook Conversion API (CAPI) setup for WooCommerce, step by stepSet up the Meta Conversions API on a WooCommerce store: pixel id, access token, one event id for browser and server, hashed customer data, a test event, and when a cash-on-delivery order should count as a purchase.7 min · 2026-10-26
- What server-side tracking is (and what it is not)A plain explanation of browser pixels, server-side events, first-party domains and consent, for store owners deciding whether they need it.6 min · 2026-09-27
- Meta Pixel + Conversions API deduplication, explainedExactly which fields Meta matches to drop duplicate Pixel and CAPI events, the 48-hour window, and the four mistakes that cause double counting.5 min · 2026-09-27
- Formatting Bangladeshi phone numbers for Meta and Google matchingHow to turn 01712-345678, ০১৭১২৩৪৫৬৭৮ or +880 1712 345678 into the exact format Meta and Google hash and match on, and why the two platforms differ.5 min · 2026-09-27
- Tracking purchases for cash-on-delivery storesWhen should a COD order count as a purchase for Meta and GA4: placed, confirmed or delivered? Trade-offs, refunds and cancellations, and how to keep one order counted once.6 min · 2026-09-27
- GA4 Measurement Protocol: the limits that silently drop your eventsPayload limits, the 72-hour rule, session stitching with client_id and session_id, and why GA4 returns 2xx for invalid events.5 min · 2026-09-27
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