How it counts a refused parcel
It earns nothing, still costs the outbound delivery plus the return charge, and the product comes back to stock, so product cost is counted only on delivered orders.
COD profit calculator
On cash on delivery, the ROAS an ad platform shows counts every order placed, including the ones refused at the door. Enter your prices, costs and delivery rate to see what each order really earns and how much you can spend on ads before you lose money.
- Free
- No sign-up
- Runs in your browser
Profit per order placed
৳324profit
At 80% delivered, each order placed earns ৳574 before ads, so you can spend up to ৳574 on ads per order and still break even.
- Per delivered order
- ৳405
- Break-even ad spend
- ৳574
- Break-even ROAS
- 2.26×
- Your ROAS now
- 5.18×
Your ROAS 5.18× against break-even 2.26×
Where each order's money goes
- Product ৳560
- Courier and returns ৳132
- Ads ৳250
- Other ৳30
- Profit ৳324
Ad platforms report ROAS on orders placed, including ones later refused. Sending only delivered COD orders as purchases keeps their numbers honest.
How it works
Break-even ROAS
Revenue per order placed divided by what is left of it before ads. If your ROAS in Ads Manager is below this number on the same orders, every sale loses money.
Nothing leaves your browser
The calculation runs on this page. Nothing you type is sent anywhere.
Questions
Why is my break-even ROAS higher than I expected?
Refused parcels cost you twice in delivery fees and earn nothing, so a lower delivery rate pushes break-even up quickly. Try the same numbers at 70% and 90% delivered to see how much it moves.
How does Trakero help with this?
Trakero can send a purchase to Meta, TikTok and Google only when the order is delivered or confirmed, so the platforms learn from orders that paid and their ROAS matches this calculator.
Let Trakero do this for every order
Trakero captures click ids, hashes customer data and sends each purchase once to Meta, TikTok, GA4 and more from your server, so ad blockers and Safari can't lose it.
Free tools
More free tools
Check, build and debug your tracking in the browser. Nothing you paste leaves the page.
Tracking scan
Score a store's tracking: tags, routes, cookies on Safari, ad-blocker exposure.
Open
UTM builder
Campaign links with Meta and TikTok dynamic values.
Open
Hash generator
Normalize and SHA-256 hash email and phone like CAPI.
Open
fbc & fbp tool
Build fbc from fbclid and decode _fbc / _fbp cookies.
Open
CAPI payload checker
Paste a Conversions API body; see what Meta will reject or can't match.
Open
Ecommerce event code generator
GA4, Meta and TikTok code for product, cart, checkout and purchase, with one shared event id.
Open
Consent Mode v2 generator
The gtag consent snippet: denied in the EEA, UK and Switzerland, granted elsewhere.
Open
GA4 Measurement Protocol checker
Paste a server-side GA4 body; see what Google drops or won't join to a session.
Open
Meta event tester
Send a Conversions API test event from your browser and see Meta's answer.
Open
ROAS and CPA calculator
Break-even ROAS, cost per order and profit after ads, for prepaid orders.
Open
Facebook Pixel checker
Is your Meta Pixel firing, once, with event ids, and can blockers stop it?
Open
Tracking rules change. We'll tell you.
A short email when Meta, Google or TikTok change a tracking rule that affects stores, and when we add a free tool. A few a year. Unsubscribe in one click.
We use your address only for these emails. Privacy policy.