Break-even ROAS
Order value divided by what an order leaves after product cost and fees. Below it, every order the ads bring in loses money.
ROAS and CPA calculator
ROAS alone doesn't say whether ads make money. Enter what an order earns and costs, and what you spent, to see your profit after ads and the ROAS you need to break even.
- Free
- No sign-up
- Runs in your browser
What a customer pays per order
What the items in one order cost you
Courier, packaging, payment gateway
For the period you are checking
Paid orders the ads brought in
Profit after ads
৳8,000profit
Every taka above 2.31× ROAS is profit. Below it, each order loses money.
- ROAS
- 3.33×
- Break-even ROAS
- 2.31×
- Cost per order
- ৳450
- Break-even cost per order
- ৳650
- Revenue
- ৳60,000
- Margin after ads
- 13.3%
ROAS 3.33× · Break-even ROAS 2.31×
How it works
Break-even cost per order
The most you can pay in ads for one order and not lose money: the same amount an order leaves before ads.
Cash on delivery?
Refused parcels change the math. Use the COD profit calculator, which counts delivery and return charges on refused orders.
Questions
What is a good ROAS?
Any ROAS above your break-even ROAS is profitable. A store with thin margins may need 4× to break even; one with wide margins can profit at 2×.
Why does Ads Manager show a different ROAS?
Ad platforms count conversions they can attribute, which misses orders lost to ad blockers and Safari. Trakero sends every order once so the platform's ROAS is closer to your real one.
Let Trakero do this for every order
Trakero captures click ids, hashes customer data and sends each purchase once to Meta, TikTok, GA4 and more from your server, so ad blockers and Safari can't lose it.
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