Format
fbc is fb.{subdomain index}.{creation time}.{fbclid}; fbp is fb.{subdomain index}.{creation time}.{random number}. Creation time is Unix time in milliseconds.
fbc & fbp tool
fbc and fbp connect a server event to the Meta ad click and browser. A wrong format silently lowers your match quality. Build one or paste one to check it.
- Free
- No sign-up
- Runs in your browser
Build fbc
fbc
Use the time the visitor first landed with this fbclid. The fbclid is copied exactly, including its case.
Check an fbc or fbp
- Open your store, then DevTools → Application → Cookies, and copy _fbc or _fbp.
How it works
Never change the fbclid
Meta's click id is case-sensitive. Lowercasing or trimming it breaks attribution without any error.
Subdomain index
0 for 'com', 1 for 'example.com', 2 for 'www.example.com'. When you build fbc on the server without a cookie, Meta says to use 1.
Questions
Platform rules from Meta: ClickID and the fbp and fbc parameters.
Should I send fbc when there is no fbclid?
No. Send fbc only when the visitor came from a Meta ad (a _fbc cookie or an fbclid in the landing URL). Never invent one.
Does Trakero set these?
Yes. The browser SDK sets _fbc when a visit carries an fbclid and _fbp as a first-party cookie, and sends both with every event.
Let Trakero do this for every order
Trakero captures click ids, hashes customer data and sends each purchase once to Meta, TikTok, GA4 and more from your server, so ad blockers and Safari can't lose it.
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Tracking rules change. We'll tell you.
A short email when Meta, Google or TikTok change a tracking rule that affects stores, and when we add a free tool. A few a year. Unsubscribe in one click.
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