Trakero
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Deduplication

A purchase can arrive from the thank-you page, your server, a webhook retry and a chat order record. Trakero keeps one, and tells every platform so their own deduplication agrees.

Start freeFeature: availableIntegrations
  • Browser SDK
  • Your server
  • WooCommerce
Trakero
  • Dedup
  • Meta CAPI
  • TikTok

What you get

  • Two layers

    Exact repeats are dropped at ingestion for 48 hours; copies from different sources merge into one event with several receipts.

  • Same id everywhere

    event_id purchase_{order_id} for Meta, TikTok, Pinterest and Snap; transaction_id for GA4.

  • Visible

    The event inspector shows each receipt, which one was a duplicate, and what each platform received.

Set up in minutes

  1. Send the order id with every purchase.
  2. Use the same order id in the browser and on the server.
  3. Check an order in the debugger to see the merged receipts.

Platform rules from Meta: Handling duplicate Pixel and Conversions API events.

track.yourstore.comTrakero

Your store → your domain → Meta, Google, TikTok

Questions

What if two orders share an id?

Order ids must be unique per store; a second order with the same id would be treated as the same purchase.

Start counting every order today

Create a free account, connect your store and watch a test order arrive in Meta Events Manager.

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Free plan · No card needed · Set up in one afternoon