Trakero
Start free

Snapchat Conversions API

Snap ads can learn from every order. Trakero sends the server copy with the Snap click id and cookie, and the Pixel copy with the same id, so Snap counts one.

Start freeDestination: availableIntegrations
  • Browser SDK
  • Your server
  • WooCommerce
Trakero
  • Snapchat

What you get

  • Click id and cookie

    The SDK keeps the ScCid from the landing URL and the _scid cookie; both are sent with the server event.

  • Deduplication

    Pixel client_dedup_id equals the server event_id (48 hours), and purchase transaction ids match order ids (30 days).

Where browser-only tracking loses the sale

Pick a situation your shoppers are in and watch one order take both paths.

Today's deliveries

Purchase #1043

Chrome, ad blocker on · Meta CAPI · 0.4 s

The ad blocker stops the browser Pixel on its way to facebook.com. The same purchase leaves your server, reaches Meta through the Conversions API and is counted.

Sample deliveries. Pick a row to watch its route.

Shopper, Sent to, Took

Set up in minutes

  1. Events Manager → your Snap Pixel: copy the Pixel ID and generate a Conversions API token.
  2. Add the Snapchat destination in Trakero.
  3. Optionally add the Snap Pixel under Browser tags.

Platform rules from Snap: Conversions API.

track.yourstore.comTrakero

Your store → your domain → Meta, Google, TikTok

Questions

Which events are sent?

Page views, product views, searches, add to cart, checkout, payment info, purchases, sign-ups, subscriptions and trials, using Snap's own event names.

Start counting every order today

Create a free account, connect your store and watch a test order arrive in Meta Events Manager.

Start freeRun the free scan

Free plan · No card needed · Set up in one afternoon