Bot filtering

Link previews in WhatsApp and Facebook, SEO crawlers and automated browsers all load your pages. If their page views reach the ad platform, it learns from an audience that never buys.

Start freeFeature: availableIntegrations
  • Browser SDK
  • Your server
  • WooCommerce
Trakero
  • Bot filter
  • Meta CAPI
  • TikTok

What you get

  • Recognised on arrival

    Known crawlers (Googlebot, bingbot, AhrefsBot, GPTBot…), link previews (facebookexternalhit, WhatsApp), monitors and headless browsers are flagged from the user agent.

  • Visible, not silently dropped

    Flagged events stay in the debugger with the bot's name; each destination shows “bot traffic” as the reason it was not sent.

  • Clean reports

    Bot sessions are excluded from the funnel, conversion rate and channels in Analytics.

  • People are safe

    Facebook and Instagram in-app browsers, Android and iPhone browsers are never flagged.

Set up in minutes

  1. Nothing to set up: it applies to every browser event.
track.yourstore.comTrakero

Your store → your domain → Meta, Google, TikTok

Questions

Are server events checked?

No. Server events come from your own backend with a secret key, so they are trusted.

Start counting every order today

Create a free account, connect your store and watch a test order arrive in Meta Events Manager.

Free plan · No card needed · Set up in one afternoon