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Google Ads

Google Ads can only optimise for the conversions it sees. Connect with Google, choose your purchase conversion action, and every order goes to Google from your server, matched by the ad click or by the customer's hashed details.

Start freeDestination: availableIntegrations
  • Browser SDK
  • Your server
  • WooCommerce
Trakero
  • Google Ads

What you get

  • Connect with Google

    Sign in with a Google account that can edit your Google Ads account. No developer token, no Google Cloud setup, no API application.

  • Click ids and customer data

    gclid, or gbraid / wbraid for iOS traffic, captured first-party by the SDK, plus SHA-256 email (Google's Gmail rules), E.164 phone and name with postal code.

  • One order, one conversion

    The order id is sent as the transaction id, so Google deduplicates it against your Google tag, and a retry never counts twice.

  • Offline and chat orders too

    Shop and call-centre imports go as in-store or phone conversions; WhatsApp and Messenger orders as message conversions.

Where browser-only tracking loses the sale

Pick a situation your shoppers are in and watch one order take both paths.

Today's deliveries

Purchase #1043

Chrome, ad blocker on · Meta CAPI · 0.4 s

The ad blocker stops the browser Pixel on its way to facebook.com. The same purchase leaves your server, reaches Meta through the Conversions API and is counted.

Sample deliveries. Pick a row to watch its route.

Shopper, Sent to, Took

Set up in minutes

  1. In Google Ads, open Goals → Conversions and note the ID of your purchase conversion action (the ctId in its page address).
  2. In Destinations, choose Google Ads, enter your customer ID and the conversion action ID, and press Connect with Google.
  3. Allow access on Google's screen. Test events are validated by Google without being recorded.
  4. Check an order in the Debugger to see what Google received.

Platform rules from Google: Data Manager API, send events, Google Ads API: upload click conversions.

track.yourstore.comTrakero

Your store → your domain → Meta, Google, TikTok

Questions

Why don't I need a developer token?

Google's Data Manager API, which Google recommends for new conversion integrations, works with a normal Google sign-in. The older Google Ads API upload method needs a developer token and, from 15 June 2026, refuses tokens that never uploaded conversions before.

Which events are sent?

Purchases, and leads if you add a lead conversion action. Page views and cart events stay with your Google tag and GA4.

What if a purchase has no gclid?

It's still sent when there is a customer email, phone or full name with postal code, so Google can match it through enhanced conversions. Without any of those it's skipped, with the reason shown.

Start counting every order today

Create a free account, connect your store and watch a test order arrive in Meta Events Manager.

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