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Pinterest Conversions API

Pinterest shoppers often buy later on another device. The server copy of each order carries the _epik click id and hashed email, so Pinterest can still connect it to the Pin.

Start freeDestination: availableIntegrations
  • Browser SDK
  • Your server
  • WooCommerce
Trakero
  • Pinterest

What you get

  • Pinterest's rules

    Values are sent as the pre-tax, pre-shipping total, as Pinterest asks; test events go to Pinterest's sandbox.

  • Per-event results

    Pinterest can reject one event inside a successful request; Trakero records that rejection with its reason.

Where browser-only tracking loses the sale

Pick a situation your shoppers are in and watch one order take both paths.

Today's deliveries

Purchase #1043

Chrome, ad blocker on · Meta CAPI · 0.4 s

The ad blocker stops the browser Pixel on its way to facebook.com. The same purchase leaves your server, reaches Meta through the Conversions API and is counted.

Sample deliveries. Pick a row to watch its route.

Shopper, Sent to, Took

Set up in minutes

  1. Pinterest Ads → Conversions: generate a conversion access token and note the ad account id.
  2. Add the Pinterest destination in Trakero.
  3. Optionally add the Pinterest Tag under Browser tags.

Platform rules from Pinterest: Conversions API.

track.yourstore.comTrakero

Your store → your domain → Meta, Google, TikTok

Questions

What is _epik?

Pinterest's click id: it arrives as epik in the landing URL and is kept in the _epik cookie; Trakero sends it as click_id.

Start counting every order today

Create a free account, connect your store and watch a test order arrive in Meta Events Manager.

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Free plan · No card needed · Set up in one afternoon